22, Jan 2024
How to Calculate TAM SAM and SOM: An Improved Method with Neuron360

The Advantages of Calculating TAM,SAM,and SOM with Neuron360

To get TAM,you’ll need up-to-date data to see your potential customers and actual market size. You must know specific data of your target clients,such as the industry,industry segment,company size,and location. This is where Neuron360 comes into play.

The Neuron360 is a database for professional and company profiles worldwide. All data are GDPR-compliant with near real-time updates. The following information can be found:

60 Million+ B2B Leads
It has over 60 million B2B leads compromising technology users,influencers,and C-suite decision-makers. B2B companies can shorten their sales cycles by targeting potential clients who know the value of their product or service.

Sourced from over 800 million global public profiles,more than 65 data fields such as email address,job title,company name,primary phone number,and more.

200 Million+ Companies
With over 200 million company profiles,you can find detailed information that is sourced and standardized from hundreds of public sites and datasets.

Firmographics contain industry sectors,revenue,and number of employees. It helps you find the right companies to target.

Technographics contain what technological products each company uses and which vendors they have bought from. It reflects their interest in certain technical products and qualifications to be a potential client.

 

Understanding Total Addressable Market Analysis

The total addressable market (TAM) analysis measures the industry’s profit potential and realistic revenue growth IF 100% of the market is achieved. It gives the possible revenue that startups and existing businesses may obtain in targeting specific markets.

Here are the benefits of TAM on decision-making and business strategies.

TAM can open perspectives on growth
Many people are surprised when their business earnings today are simply a sliver of what they can earn at a maximum. TAM not only informs a business or product’s potential,it also motivates the company to grow.

TAM determines business potential by market size
For pioneering entrepreneurs,it also gives the “go or no” sign to potential business ideas. If the TAM is high,investors are more likely to be on board and provide financial backing.

 

How to Compute Total Addressable Market (TAM) with Neuron360

TAM’s top-down method uses industry research and market reports. It shows you the macro economy of your industry. The top-down approach is used to take a large population of the sector and then narrowing down to your target market.

Using Neuron360,you can use technographic and firmographic profiles to get a more accurate industry size.

For example,an IT security company wants to offer a new kind of anti-ransomware software to large financial businesses. Through Neuron360 company firmographic profiles,you can find the number of large enterprises. You can use revenue and number of employees to determine company sizes.

Let us say that the number of large financial businesses worldwide is 1 billion. However,according to their technographic profiles,only 50% use anti-ransomware similar to their product. This means that 50% will already be familiar with what they have to offer and express interest.

50% x 1 billion companies = 500,000,000 potential clients

The company plans to offer a free trial of their software and a premium version at the end of the trial with a $100 per year annual subscription. If they multiply this by their number of potential clients worldwide:

TAM = 500,000,000 x $100 = $50,000,000,000

The company could profit up to $50 billion if they were to market globally.

* Note that this is an example only,and all figures do not reflect actual data.

 

Unveiling the Serviceable Available Market (SAM) with Neuron360

Serviceable Available Market (SAM) is a served segment of a market or TAM. The segmentation of the market is often used to improve qualifying leads and targeted marketing. SAM is based on the willingness of potential clients to pay for a product or service that the company is willing to serve.

The TAM can be segmented in different ways. In Neuron360,users can segment TAM by firmographic data such as location or industry.

Let’s use an example we have used for TAM. With 500,000,000 potential clients,they use the filters in Neuron360 to target the ones in the US first.

They found that 10% of their potential clients are located there.

10% x 500,000,000 = 50,000,000 US potential clients.To calculate SAM,they multiply the number of potential US clients by the price of their product:

SAM = $100 x 50,000,000 US potential clients = $5 billion

SAM market analysis then shows that the company can have $5 billion in sales with their new product in the US alone.

 

Exploring the Serviceable Obtainable Market (SOM) Key Discussion Points

The serviceable obtainable market (SOM) is the market size you can realistically capture or your actual possible market share and expansion. The factors to consider in this category are your resources to target them and your competition.

Using the example above,the IT security company discovered that its competitors have a monopoly over credit card companies. 30% of their potential US clients are credit card companies. Therefore,their product’s SOM would be:

SOM = 70% x 50,000,000 US potential clients x $100 = $3,500,000,000

The IT security company’s SOM analysis for their product is $3.5 billion from 35 million potential clients in the US that are not credit card companies.

 

Utilize Neuron360 for More Insights

The Neuron360 B2B data platform is a market analysis tool used for various purposes,such as segmentation,TAM analysis,account targeting,and lead generation. Many of our clients have obtained marketing insights that drive strategic decision-making through Neuron360 to embark on untapped opportunities. 

Equipped with Rhetorik AI tools,it standardizes and normalizes data worldwide into an organized and cohesive system for your use. See our video demonstration or schedule a personalized demo at your convenience to experience how Neuron360 can give you your more accurate TAM,SAM,and SOM with the link below.

Rhetorik | Neuron360

15, Oct 2023
Grasping Digital Twin Technology in Construction

Digital Twins,especially the implementation of digital twin technology in construction,is a contemporary and escalating trend that intertwines the tangibles of our physical world with the intangibles of the digital realm. The essence of this concept rests on replicating a tangible entity into a virtual doppelganger,be it an asset,system,or construction process. As if breathing life into its silicon-based form,this replica uses intricate algorithms and an influx of data from multiple channels to mimic its real-world counterpart dynamically in the construction landscape.

The merging of Internet Of Things (IoT) with Artificial Intelligence (AI) and machine learning spawns these digital clones capable of predicting how their real-world counterparts will behave under diverse scenarios. This precognitive ability permeates not only the structure but also functionality enabling foresights for potential problems while enhancing efficiency and uncovering untapped potentials within the authentic assets. Consequently,Digital Twins emerge as seminal elements in sophisticated planning and systemic design.

The utilisation scope for Digital Twins is broad-ranging; they aren’t confined to any specific industry. They germinate significance across various fields – from manufacturing to healthcare right through urban planning – causing quite a stir in the construction sector.

Role of Digital Twins in the Construction Industry

In the intricate tapestry of construction and architectural manifestation,digital twins have arisen as groundbreaking implements,etching a path for streamlined operational blueprints. These virtual doppelgängers of tangible entities serve as an effective reflection of real-world edifices,granting stakeholders the power to manage and observe infrastructure lifecycles with heightened precision and efficiency. They are the embodiment of a convergence enveloping Internet Of Things (IoT),Big Data,and Artificial Intelligence – technological triad collectively ushering transformation in the realm of construction.

Detailing their role further,these digital counterparts assist the construction industry by offering granular insights into project terrains,material composition,and operational workflows. Through scenario simulations and analytical breakdowns,these realms within screens allow for foresight into potential complications that could arise on site. This enables testing various solutions’ viability along with fine-tuning performance metrics before actual implementation takes place.

Moreover,they pave way for real-time tracking mechanisms coupled with updated feedback loops which drastically cut down errors while simultaneously reducing risks associated with unpredictable elements during execution phase—thereby curtailing lead times considerably.

As a result of this ingenious combination; improved decision-making gets fostered at every level along with boosting overall productivity rates while enhancing safety parameters across sites spanning diverse geographies. In addition to all this value-addition; it also significantly contributes towards eco-friendly construction approaches thereby driving sustainability efforts forward in this sector.

28, Sep 2023
What are the Benefits Managed IT Services Portland?

Managed IT services in Portland offer businesses the unparalleled opportunity to leverage advanced technology,experienced professionals,and industry-leading best practices for maximized efficiency and cost savings. Managed IT companies offer a wide range of services to keep businesses competitive. These include cloud computing,a modern infrastructure,enhanced security and proactive maintenance. These advantages allow business owners to rest easy knowing that their investments will be protected by dependable service solutions.

What Services are Included in Managed IT Portland?

Managed IT Portland: Uncovering the IT mysteries for your business. Are you tired of trying to find ways to save money and maximize efficiency? Let our experts show you the way! From help desk services,remote systems monitoring,security solutions,and web hosting – to backups and disaster recovery,cloud consulting,managed storage solutions,email management – we have a comprehensive range of services that will get your business back on track. We also offer additional services such as configuring user permissions,managing software,performing system updates and training for Data Protection Regulation Compliance. Rest assured that your business will be safe and secure when you choose us.

How Can Managed IT Portland Help Businesses?

The advantages of managed IT services in Portland are clear. From improved system security to enhanced access to technical support and comprehensive monitoring systems,businesses of any size can benefit from entrusting their IT needs to a professional managed IT service provider. Streamlining operations,saving money,and mitigating risk are just some of the ways that businesses can take their operations to the next level with managed IT services.

18, Aug 2023
Revealing the Secrets of Sandtrap Tools in Efficient Well Testing: Unraveling the Depths

The key elements to success in the dynamic realm of well testing are reliability and precision. Sandtrap units emerge as undiscovered heroes,securing operations and ensuring seamless functionality amid the intricate symphony of equipment. These tools,from the mighty 15,000 PSI sand trap to the robust 3,000 PSI sand trap,all contribute to the well – being of the testing process and enable for accurate insights and informed decisions.

1. Sandtraps: Guardians of the Purity

Think about well – testing as a symphony with sandtraps as vigilant conductors. As reservoir fluids burst forth,they carry with them the potential menace of abrasive particles – a danger that sandtrap equipment effectively neutralizes. These devices function as formidable barriers,capturing sand and other solids as well as containing them before they are able to infiltrate sensitive downstream components. Sandtraps,such as the ones you can find at best sand trap rental equipment,set the stage for precise examinations by keeping the samples collected.

2. Enhancing the Efficiency of Well Testing

Sandtrap equipment makes efficiency the heartbeat of all excellent testing efforts. These units could be integrated into various reservoir conditions,with different PSI ranges from 3,000 to 15,000. The adaptability of sandtraps shows through,whether it is a shallow exploratory well or a high-pressure production well. This adaptability speeds up the testing process,saving time and resources and improving the project’s overall economics.

3. Maximizing Lifespan with Shielding Components

Within the complex machinery of well testing,each element is a valuable cog in the wheel. Sandtrap equipment helps to protect these components from getting worn out by abrasive particles. This protective function not only extends the longevity of the equipment but also minimizes maintenance needs,ensuring uninterrupted testing and minimizing downtime.

4. Precise Data,Informed Decisions

Data is the supreme factor in well testing according to experts at industry's top sand trap equipment rental. Sandtraps have a crucial role in this context because they contribute to the accuracy and reliability of the information they collect. These devices stop sand intrusion and protect the integrity of the samples,resulting in accurate data on well – conditions. Operators who are equipped with this information can make more informed decisions that will improve productivity and profitability.

5. The 15,000 PSI Marvel: The 15,000 PSI Marvel

The 15,000 PSI sand trap is the zenith of the sandtrap – technology marvel. This heavy duty sentinel catches abrasive particles with unmatched finesse in high pressure well scenarios. Its robust construction and unwavering performance make it an indispensable asset,ensuring that well testing continues to be a resounding success,in the face of extreme pressures.

6. A Collaborative Symphony

Sandtrap equipment does not operate in isolation. it’s a harmonious ensemble along with other well testing tools. The interaction of sandtraps,separators,and other elements creates a symphony of effectiveness,protecting both data and equipment integrity. This collaborative dance guarantees that well testing operations go smoothly and leaves no room for compromise.

Sandtrap equipment emerges as a luminary performer in the intricate ballet of well – testing,casting aside abrasive challenges and protecting the integrity of data. These tools,from the reliable 3,000 PSI sand trap to the powerful 15,000 PSI version,are designed to give maximum precision and protection to your well – testing operations. Sandtraps are a testament to innovation and dedication to the orchestra of equipment,making well testing a resounding success story.